OUR CAMPAIGN: WE HERE

FOR THE 2021 KNICKS PLAYOFFS RUN, WE DEVELOPED THE “WE HERE” CAMPAIGN.

• Spring-boarding off of a phrase the players were saying, we developed it into a rallying cry for Knicks fans - in arena and across social platforms

• Designed the players’ warm-up shirts, which were worn each game, and sold in retail. 

• Created a beautiful visual identity, that was seen across OOH, website, social, and courtside LED board placements.