NEW YORK FOREVER: 

For the Knicks’ milestone 75th year, we set out to create a campaign
That not only celebrates our rich past, but serves as a rallying cry for the present and a foundation for the future of New York basketball. 

To achieve this, we leveraged the elements that make the Knicks unique among all NBA franchises.

An unrelenting team, built from the ground up. Our city is the greatest in the world. The most faithful and passionate fans in the NBA. It is an iconic arena that is the Mecca of basketball.