The objective for this assignment was to choose a Sports Brand or Company and do a digital audit on them. I had to research all of Jordan’s social media platforms and analyze how they were utilizing each platform. The goal at the end of the assignment was to have a better understanding of what I need to do for my Personal Brand to develop a connection with my consumers. Lastly, I also gave tips from my perspective on what Jordan could have potentially done better.

For one of our classes we were assigned a topic and as a class we chose to do distracted driving.

In the United States, about 9 people are killed everyday due to distracted driving. Once a driver has been distracted it only takes about 3 seconds for an accident to occur.

My goal for this campaign was to make a hashtag called “#DriveSmartSaveLives” people can use this hashtag to share messages that they would tell a friend or family member that was distracted while driving. Getting personalized messages from the people closest to you may encourage you to stop. The channel for this campaign would be, social media because majority of this generation revolves around social media, so it may have a greater effect on the public.

The second part of this campaign is to collaborate with an insurance company. People with that insurance company can choose to drive with do not disturb on and in return they get a discount on their insurance.

I have lost many people I have grown up with to distracted driving, so this campaign means a lot to me. It is my goal to increase people’s knowledge on the dangerous effects of this. I hope I have encouraged people to do what is right and to take the pledge to Drive Smart and Save Lives!

For my advertising class, we were given an assignment in which we chose a target audience and a brand.

I decided to choose Delta Airlines because this is one of the airlines that I am most familiar with and my target audience was, people that identified as Middle Eastern.

A lot of times, going through TSA while being a person of color can be quite an experience. Often times we feel as though we are targeted and it may make some people not comfortable enough to travel.

In the past, Delta has done many diversity campaigns in which they encourage equality.

With this brief, it was my goal to increase the amount of Middle Eastern international students that to travel with Delta Airlines.

If you know me, you know that I am very passionate about fashion.

I have been involved with the University of Oregon’s National Association for Black Journalist (NABJ), since my sophomore year. While brainstorming different projects, I came up with the idea of doing a lookbook.

My goal for this lookbook was to showcase primarily diversity, but the uniqueness of everyone’s style.

There is not a lot of people on color on campus, so being in this organization allows us to be in a comfortable setting around people who look like us.

I hope these pictures motivate people to express how they feel through their fashion.

It is important to set your own trends and not follow them!